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15th October 2002 MP3.COM EUROPE CHOOSES ESPOTTING MEDIA AS THEIR PAN-EUROPEAN PAY-PER-CLICK PARTNER MP3.COM EUROPE BECOMES ESPOTTING'S 10,000TH ADVERTISER London, 15th October 2002. Espotting Media, Europe's largest pay-per-click keyword network, announces MP3.com Europe as their 10,000th advertiser. MP3.com Europe has chosen Espotting as their pan European pay-per-click partner and are running a five-figure campaign across Espotting's five European territories - UK, France, Germany, Spain and Italy in Q4 of 2002 Espotting will provide invaluable support to help reach MP3.com Europe's marketing objectives. Last month, derivations of the word MP3 were searched for approx. 125,000 times on the Espotting network - allowing MP3.com Europe to get their brand in front of users who are actively searching for their offering. Their campaign consists of over 1,000 keywords and MP3.com Europe are bidding on both generic words, for example music, and concerts, as well as more targeted terms, such as the names of individual artists including Kylie, Steps, Eros Ramazzotti, Joaquín Sabina and Radiohead. Their Espotting campaign is highly targeted wherever possible and the user is taken straight to the relevant section of the MP3.com Europe site, so for example, if a user searches for Linkin Park, they are taken to the page on www.uk.mp3.com where they can download his, or similar music. 'Espotting is an essential component of our marketing strategy providing one of the most cost-effective means of acquiring targeted traffic to our sites commented Leanne Sharman, VP Marketing and Commercial, MP3.com Europe. 'Espotting offer a one-stop shop, pan-European solution to clients' commented Chrys Philalithes, Marketing Director, Espotting Media. 'We have tailored MP3.com Europe's campaign for each territory using local expertise and knowledge, and all of this information is consolidated and centralised so that MP3.com Europe have one point of contact at Espotting. Providing online marketing support to MP3.com Europe, Europe's leading music download site, confirms our position as the market leaders in Europe.' |
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