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15th January 2003 FAST AND ESPOTTING MEDIA STRIKE EUROPEAN SEARCH DISTRIBUTION AGREEMENT Oslo, Norway - 15 January, 2003. Fast Search & Transfer? (FAST), a leading developer of search and real-time alert technologies, and Espotting Media, Europe's largest pay-per-click advertising network, today announced a two-part European agreement where Espotting will offer FAST web search results with its paid listings, as well as providing paid listings on AlltheWeb?, FAST's showcase site. Espotting has chosen to offer FAST's web search results as part of its total web search solution to affiliate partners. This enables web destinations and portals to receive an end-to-end search product for their site consisting of Espotting's paid listings and FAST's web search results. This provides portals with a high-quality search service that combines industry leading paid listings and highly relevant web search results. "This deal sees two key European search market players joining forces," commented Jonathan Bunis, Espotting Media's COO. "Our relationship with FAST provides benefits to all our partners. Our advertisers benefit from a significant increase in distribution through AlltheWeb, and our affiliates can now choose FAST as a web search supplier to complement their Espotting listings." One of the first of Espotting's affiliates to take advantage of this opportunity is O2, which, through their deal with Espotting, will use FAST as their web search supplier. O2 is Europe's leading mobile Internet portal. Under a separate agreement, FAST has chosen Espotting to provide paid search listings on its popular, award-winning search technology showcase site, AlltheWeb.com. Under the terms of the agreement, Espotting will provide their top three paid listings on AlltheWeb's European search results pages. Espotting's advertisers are now able to benefit from an additional 120 million leads annually throughout the UK, Germany, France, Italy, Spain, Ireland, Sweden, Norway, Denmark, and Switzerland. The paid search listings are clearly marked and do not appear in FAST's web search results. Espotting currently has over 12,500 advertisers including British Airways, Orange, eBay, Direct Line and Procter & Gamble, and powers over 700 million search requests each month through its European distribution network that includes Yahoo! Europe, Lycos Europe, AltaVista, Tiscali, and Ask Jeeves. "This relationship provides key dividends for both FAST and Espotting," added John M. Lervik, chief executive officer of FAST. "We are pleased to give visibility to our web search results among their partner sites, while also providing exposure for Espotting's quality paid placement results through AlltheWeb." FAST's AlltheWeb delivers highly relevant search results from over 2.1 billion web pages and integrates them with award-winning breaking news results from thousands of news sources and hundreds of millions of image, video, MP3, and software files, all within a single search result page. With advanced linguistics, categorization techniques, and support for 49 languages, AlltheWeb combines a high quality, comprehensive, fresh, and fully integrated search resource with the largest and most up-to-date news resources on the Internet. |
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